Multichoice Nigeria lost 1.4 million subscribers in two years, citing inflation, fuel scarcity, and repeated price hikes as key factors.
Multichoice Nigeria has lost 1.4 million subscribers in the past two years, the company revealed in its audited financial results for the year ended March 31, 2025. The Group attributed the decline to inflation, fuel scarcity, and persistent power outages, alongside three separate subscription price hikes between 2023 and 2024.
The company stated, “Inflation across key markets remained high—above 30% in Nigeria—causing pressure on customer spending.” Nigeria accounted for 77% of the 1.8 million subscribers lost across Multichoice’s Rest of Africa (RoA) segment.
While the 2024 financial year saw a sharp 13% subscriber drop, the decline slowed in 2025 to 7%, reducing RoA’s base from 9.3 million in 2023 to 7.5 million in 2025.
Overall, the Group’s revenue fell by ZAR5.2 billion (9%) year-on-year, while trading profit declined 49%. Multichoice also cited piracy, streaming services, and social media as key challenges.
It remains unclear if more price hikes are planned as the company battles economic headwinds.